latest price list camera "Thursday, 27 August 2009"

Sony launches DSLR-A850 full-frame digital SLR

Sony unveiled its second full-frame digital SLR in the shape of DSLR-A850. It offers almost all features of the company's flagship full frame DSLR A900, but at a more affordable price. It is built around the same 24.6MP CMOS sensor and incorporates A900's 3.0 inch 921k LCD, sensor-shift image-stabilization and Dual Bionz processors. The only compromise is a 98% viewfinder coverage against A900's 100% and slower continuous shooting. To complement the A850, Sony has also announced a mid-priced 28-75mm constant F2.8 SAM lens to fit with the A850's affordable full-frame ethos. The A850 will start shipping from September 2009 with the 28-75mm lens available from November 2009
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Sony unveils DSLR-A550 and DSLR-A500

Sony has also added to its consumer-level DSLR range, with the A500 and A550 taking the count to five cameras. The DSLR-A550 and DSLR-A500 digital SLRs are based around new CMOS sensors and add a manual focus confirmation live view mode using the main imaging sensor, in addition to Sony's secondary-sensor Quick AF live view system. Both cameras feature Sony's better noise reduction, include an Auto HDR mode and offer sensitivity of up to ISO 12800. The 14.2 MP A550 features a high resolution 921k dot 3" tilt-angle LCD, while the 12.3 MP A500 comes with a 230k dot resolution 3"tilt-angle LCD.
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Sony DSLR-A550 hands-on preview
Our hands-on preview of the Sony DSLR A550. The recently announced (and reviewed) A380 and its A330/A230 variants were not met with universal approval. With the launch of the DSLR-A500 and A550, the bigger picture starts to become clearer, with Sony producing five sub-$1000 DSLRs tailored to a variety of needs. The Alpha 5 series is much more clearly aimed at the photography enthusiast, so we have prepared a 10-page preview detailing its specifications, features and changes. Is this the camera to put smiles back on the faces of the Alpha crowd.
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Sony announces 28-75mm F2.8 SAM lens

Sony has released a full-frame 28-75mm F2.8 SAM lens to accompany its new Alpha DSLR-A850 digital SLR. The constant F2.8 lens offers a less expensive alternative to the Sony Zeiss 24-70mm F2.8 ZA for A850 and A900 owners looks for a fast standard zoom. Construction is made up of 14 elements in 16 groups, including four aspherical elements. It features the SAM (Smooth Autofocus Motor) in-lens autofocus technology, rather than the SSM system used in the ZA lens. Priced approximately at around $800 USD, it will start shipping from November 2009.
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Sony DSLR-A380 in-depth review

Our review of the Sony DSLR A380. This is our first review of one of Sony's latest trio of entry-level DSLRs. Although the specification hasn't changed significantly compared to its predecessor, the A350, its intent has - it's a DSLR clearly designed to reach out to compact camera users thinking of making the leap to the world of large sensors. So how comfortable did we feel in its embrace.


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Sony issues DSC-W170 service notice

Sony has issued a service notice for its Cyber-shot DSC-W170 camera. In some cameras, small particles of metal plating peel off from the casing surrounding the lens, resulting in splinters. Sony will offer a free service to replace the front panel, including the bezel, on units that fall within the affected serial number range.

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